Jun 29, 2022
In Wellness Forum
When it comes to generating more B2B sales, I advise you to break the process down into components: 1. Finding leads 2. Presenting your offer 3. Following up to differentiate your business When it comes to finding B2B leads, we've always found that inbound leads from SEO, PPC, and blogging tend to offer a much higher close rate than leads generated through outbound methods such as telesales. We typically see close rates close to 50% on inbound leads versus around 25% on outbound leads. Developing a clear strategy for acquiring inbound leads is probably the easiest way to boost B2B sales. The presentation of your offer must be done in a professional manner and give the customer the impression that your company knows what it is doing. We find that having pre-made forms and company logo design brochures is very useful here, as well as transparent pricing that can be itemized. Once you pitch, make sure you send a detailed quote/proposal and everything is professionally designed. We also want to send them similar case studies that consolidate what we have said. Olivia Walls, InTouch Marketing To be successful in 2018, businesses must do the following: 1. Recognize that the power of the sale has shifted to the buyer Gone are the days when the seller had the power in the relationship. Previously, vendors controlled information, technical specifications, pricing information, implementation instructions, and best practices. The internet now gives shoppers more power than ever before, so they can now do their own research. They don't need salespeople to find solutions to their problems. Sellers should adjust their strategy with this in mind. 2. Embrace technology and the opportunity it offers Here are some ways to embrace the technology: Start learning about inbound marketing – what it is, how it helps you get found and generate qualified leads. Start using a marketing and sales platform for automation - We use HubSpot for everything! Get expert help - It takes time and money to keep up with rapid market changes. Companies need the help of professionals who keep abreast of all these changes.